Push,
push it real good
48 Hour Repack
48 Hour Repack is a challenge where student groups nationwide have the opportunity to solve one a several packaging challenges. The challenges were revealed a Friday night and had to be completed and submitted within 48 hours.
We chose to solve the burrito challenge where packaging needed to be developed to simplify and ease the on-the-go burrito eating problem consumers face.
SERVICES: Branding, Packaging
Packaging
Solution
Push itself is unique, it’s shape is a three-sided prism, which allows consumers to grab the burrito even after being heated. The central area of the package consists of an accordion system that allows the package to collapse upon itself, letting the perforated edges act as a ventilation system, without having to remove it completely from the package.
The branding designed for Push is focused towards a younger audience and their fast-paced lifestyles. Push embraces this on-the-go attitude, with hand-drawn type and illustrations. A bright color palette was used to categorize the variety of flavors of Push burritos.
Digital
Promotion
The promotional video demonstrates the innovation and purpose of Push, a packaging that provides a self-contained burrito eating experience. Push is perfect for the on-the-go commuting snacker allowing the user to enjoy it without the need of plates and utensils, only a microwave at point of purchase to heat it.