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Caring through multiple channels

Medtronic

Medtronic is leader in medical technology, to help physicians provide solutions to improve the health as well as the life of their patients around the world through the implementation and application of biomedical engineering in the research, design, manufacture and sale of instruments and implantable devices.

SERVICES: Print, Digital Design  |  AGENCY: Creative Juice

Google
Cardboard

Medtronic is always advancing and integrating technology whenever possible. They wanted to use Virtual Reality videos to enhance their presentations events, therefore a a skin design for the Google Cardboard was needed.

Creative freedom was granted, but clearly respecting their brand guidelines. Various options were presented, the one selected was based on their characteristic square creating a pixelated effect, like the tiny screen pixels that create crisp image making the VR experience unique.

Print
Design

Understanding their dense and restrictive brand guidelines allowed us to work on multiple print projects that varied from brochures, to flyers and ads. Some of them required to find appropriate imagery that represented well the company and the different scenarios presented on each project.

Social Media
Graphics

There were moments where special requests appeared, like custom social media graphics for Medtronic’s clients and hospitals, to help promote important health topics as well as events. The graphical style was unique and unrelated to Medtronic, slight rough edges and bright colors giving an effortless look as well as making it impactful and eye catching.