Black Women’s Health Imperative is a non-profit organization located in Washington DC, that helps to improve holistically the lives of hundreds of black women and girls, through programs that help boost their wellness physically, emotionally and financially.

BWHI was looking to get their brand revamped, they wanted to have their values were presented across all their print and digital marketing materials which will help them attract and better communicate their mission with their target audience. At Creative Juice, our main words for inspiration were royalty and empowerment, leading to a creative exploration along elements in the African American culture, that not only produced a logo but a branding with a empowered tone and style.